I worked with a local development agency to create a new brand identity and website for ShowOff Display, an established and well-regarded event exhibition specialist. The client had existing branding, but it was badly dated and needed a complete overhaul, while still being recognisable as being the same company – we didn’t want to lose any brand recognition.
The inspiration for the redesign was a peacock – they are all about showing off, and this fit the client’s idea of her company exactly. Using colours inspired by the peacock and putting the great photograph as the first thing you see upon visiting the site certainly gives a strong first impression.
I carried these design elements across to a full range of stationary, including business cards, letter heads, brochures and booklets. Working with a local printer we produced lots of vibrant promotional materials that create exactly the right sort of impression.